Design Council Spark is a product innovation fund designed to fast-track products to market. Luigia is providing Media Relations Management for the scheme which aims to uncover the UK’s next great inventions. Take the history of the humble umbrella, it's full of interesting events that managed to propel it into the future. Previous Spark awardee Ayca Dundar's Pop Umbrella (pictured left), has a very flexible structure, allowing it to bend during strong winds and quickly return to its original shape. Hopefully this signals the beginning of a new spoke free era! Photograph by Oliver Dixon.